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ID #107
Published 1 month ago
A top-of-funnel marketing strategy increases brand recognition, highlights a target audience, and promotes lead generation. Reasons for having a solid top-of-funnel marketing campaign are detailed below.
What Is Top-Of-Funnel Marketing? Creating an effective marketing funnel requires understanding the buyer's journey. Before purchasing from a business, a potential customer must know that the product exists. Product awareness is increased through quality content and marketing campaigns.
The beginning stages of a buyer's journey are the awareness and research phases. Top-of-funnel marketing, or "tofu" marketing, aims at raising awareness among potential customers through marketing campaigns. Tofu marketing is designed to educate users, nurture prospects, and generate leads for a business.
All businesses should continually focus on top-of-funnel marketing to stay relevant and increase their potential customers.
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